Marketing Daily: Toyota Eyes Monopoly On ‘Eco Modernists’ For Prius

Toyota’s brand integration on Electronic Arts’ free Facebook game, “Monopoly Millionaires,” might seem an odd idea at first blush. After all, most automotive brand integration in digital games features sports cars, factory-modified performance cars, and vehicles players can personalize, or any vehicle an automaker aims at people who just wanna have some fun.

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